Last Update: 2025-06
This Privacy Policy applies to “Sony | Sound Connect” (the “Sound Connect”) and “Sony | 360 Spatial Sound Personalizer” (the “360 Spatial Sound Personalizer”) (collectively, the “Application”). This Privacy Policy explains how we use what types of your personal data, with whom we share the data, how we transfer it to other countries/regions, how long we keep the data, what rights and choices you have and how you can contact us with queries when you use each Application. Sound Connect is a mobile application dedicated to wireless headphones from SONY, and it allows you to customize the sound from your headphones according to your preference. 360 Spatial Sound Personalizer is a mobile application that allows you to enjoy personalized 360 Reality Audio settings on compatible Sony products by using the camera of your mobile device.
In this Privacy Policy, we use “SONY,” "we," "us," and "our" to refer to Sony Corporation. “SONY Affiliates” shall mean Sony Group Corporation, which is the ultimate parent company of SONY and any legal entities controlled by Sony Group Corporation.
For the purposes of applicable data protection laws and regulations where the concepts of "controller" and “processor” are defined, SONY is the "controller" of the Collected Data described in this Privacy Policy.
This Privacy Policy only applies to the Application and is in addition to any other privacy policy that may apply to your interactions with SONY and SONY Affiliates or any third party, regarding their product, software or service.
SONY collects and uses information or data as described below. Some of this information and data may be considered personal information under applicable law in your jurisdiction.These are collected when you choose to provide information to us or automatically when you use the Application (collectively, the “Collected Data”).
When you sign in to the Application using Sony account (Sony’s Cloud Service for Home Entertainment & Sound Products) (the “Sony account for HES”), Sony will collect following information or data as described below. For details on the Sony account for HES, please see the [Terms of Use] and [Privacy Policy].
When you create the Sony account for HES, SONY will collect the following:
Please be aware that some Sony accounts for other Sony group Affiliate’s services will be linked automatically if you use the same sign-in ID and password. For more information about linking accounts, please go: https://acm.account.sony.com/linking-account
For password management and authentication, you can also register a security question and answer and telephone number at the Sony account for HES security setting page. This data is not used for any other purpose.
When you sign in to Sony account for HES, SONY will use cookies, tokens, and other technologies to collect credentials (information issued to identify customers, such as a combination of random alphanumeric characters) necessary for authentication and authorization with the Sony account for HES.
From time to time, SONY may ask you whether you would like to participate in one of our surveys. We may ask for information, such as your interests and preferences with regard to current and future products and services on the market.
You can decide not to participate in the survey by closing the browser or tabs of the survey at any point during the survey.
SONY may collect information about your ear through photos you take and incorporate in the Application. When you provide photos of your ear, SONY will extract and analyze features of your ear and use them only for the purposes of optimizing acoustic characteristics of spatial sound, such as 360 Reality Audio. SONY deletes the photos immediately after such extraction and analysis.
SONY uses third party services to provide some of the features of Sound Connect, and collects the following information through those services:
[If your Installed Device is an iOS based device]
Operating System and Operating System version;
Operational status of your Installed Device and component parts thereof (e.g. sensors and display); and
IP address used by such Installed Device’s internet connection.
Application version; and
Information regarding the usage status and usage history.
SONY may collect information about your ear through photos you take and incorporate in the Application. When you provide photos of your ear, SONY will extract and analyze features of your ear and use them only for the purposes of optimizing acoustic characteristics of spatial sound, such as 360 Reality Audio. SONY deletes the photos immediately after such extraction and analysis.
In order to provide you with the Backup and Restoration of Settings service of Sound Connect, and personalized 360 Reality Audio settings service of 360 Spatial Sound Personalizer, we will collect and store settings of the Related Device (defined below) according to the Application (“Related Device Settings Data”) and link this information with your respective Sony account for HES.
Related Device Settings Data includes the following information
SONY processes your Collected Data through the Application for the purposes listed hereafter:
In the event you voluntarily activate this functionality in Sound Connect, Sound Connect will provides a backup and restoration of settings function linked with your Sony account for HES, whereby the Related Device Settings Data are uploaded to and stored on our servers (“Backup and restoration of settings”). This enables you to backup and restore your Related Device Settings Data when you change your Installed Device by installing the Sound Connect on a new device or re-installation the Application and signing in to the same Sony account for HES.
Please note that the legal basis under EU-law for SONY processing your Related Device Settings Data for Backup and restoration of settings is the performance of the contract that we have with you.
If you would like to delete the Related Device Settings Data, you can go to "Backup and restoration of settings and data" > "Delete the backup and sign out".
Each time you start the Sound Connect on your Installed Device, the Sound Connect sends a “request” to SONY's server to check whether any updates for the Sound Connect or the firmware of the Related Device are available and to send latest software or firmware in case any update should be available. For this, we only process your IP address.
Please note that the legal basis under EU-law for SONY processing your IP address data for pushing updates to your Sound Connect or Related Device is the performance of the EULA we have with you.
If Help is requested by you, certain technical information about the Installed Device, about Sound Connect and about the Related Device are transferred to SONY in order to provide service to you through the Help feature. This transfer of data enables SONY to provide you with “customized” Help webpages for the Sound Connect and the specific technical issue you experience. For this, we process the following Collected Data:
Please note that the legal basis under the EU-law for SONY processing Collected Data for providing “Help” upon your request is that such processing is for services and support necessary to perform a contact we have with you and in the other cases necessary for the purposes of our legitimate interests pursued by SONY. The legitimate interest pursued by SONY in relation to our use of your Collected Data is the efficient and effective provision of support to our customers.
If you activate an Activity function, the Sound Connect will provide you Activity tracking function based on your activity log with your Related Device.
If you fulfill the requirements to acquire a badge as presented in this function, you will be able to earn the corresponding badge and a log of your acquiring will be sent to SONY.
In addition, SONY processes content information regarding details of the content you listened to with the Related Device in order to provide you with your listening history, and use profile when you activate “Listening History” as a part of Activity function. If you wish to disable the “Listening History” function, go to "Activity" > "Menu" > "Activity Settings" > "Record Activity" in Sound Connect.
Except for the above, SONY processes none of the Collected Data to provide the Activity function of the Sound Connect for operating it. This happens on the Installed Device.
If you would like to delete information regarding your "Activity" on the Installed Device, you can go to “Activity” > “Menu” > “Activity Settings” > “Initialize Activity”.
(1) SONY uses the Collected Data listed in Section 1 (B) and (C) above (except data collected solely for backup and restoration service) to improve and develop SONY’s current and future products and services where you tap “AGREE AND PROCEED” on “Data use for product/service improvement purposes by Sony corporation in Japan (“Sony”)” screen. Such Collected Data may be linked and analyzed in conjunction with the data we collect through other Sony products and applications if you use one of those. For the collected data through those products or applications, please refer to the privacy policies for those products or applications. Product improvement and/or development includes those relating to either an improvement of the technical functions of the Related Device or the usability of Sony's products and services.
For this purpose, SONY may use Collected Data to ask you whether you would like to participate in one of our surveys regarding our products and services. You can decide not to participate in the survey by closing the browser or tabs of the survey at any point during the survey.
Please note that your consent forms the legal basis for SONY processing Collected Data for improving/developing SONY’s products and services under EU-law.
In this case, we process the Collected Data listed in Sections 1 (B) and (C) above because you have given us your consent.
You can withdraw your consent above at any time by selecting "Menu" > "About this app" > "Privacy settings" in the Sound Connect.
(2) SONY also uses the Collected Data listed in Section 1 (B) and (C) above (except data collected solely for backup and restoration service) to improve and develop SONY Affiliate’s current and future products and services based on statistical data. SONY analyses your use of the Application in order to improve and develop SONY Affiliate’s current and future products and services.
Please note that the legal basis under EU-law for SONY processing your Collected Data for creating statistical data for improving/developing SONY Affiliate’s products and service is for the purposes of our legitimate interests pursued by SONY. The legitimate interest pursued by SONY in relation to our use of your Collected Data is understanding how our products and services are used, to learn what business strategies are effective and to improve them.
SONY shares the Collected Data (except data collected solely for backup and restoration service and estimated customer information obtained through Firebase) with Sony Europe B.V. for the following purposes.
If you tap “AGREE AND PROCEED” on “Data use for marketing by Sony corporation in Japan (“Sony”) or Sony Europe B. V. (“SEU”)” screen, SONY will share with Sony Europe B.V. your Collected Data as described in Section 1 (B) (i), (ii) and (iii) above (including your digital identifiers) to provide you with general information, recommendations advertisements, and marketing regarding SONY products, services and other offerings that may be of interest to you. Such advertising may be delivered to you across SONY and third party websites and social networks that you visit and SONY and thirds party apps which you use.
If you tap “AGREE AND START USING” on “Data use for marketing by Sony corporation in Japan (“Sony”) or Sony Europe B. V. (“SEU”)” screen, Sony Corporation in Japan will collect and then share with Sony Europe B.V. (EU) your personal data as described in Section 1 (A) (only when you give additional consent in Sony account for HES you create) and (B) (i), (ii) and (iii) above (including your digital identifiers). Subsequently, Sony Europe B.V. will personalise or tailor the messages sent to you so that you can receive new product information, articles, offers and promotions, or support information that are tailored to your interests and needs. You may notice this personalisation and targeting when you use SONY products and services, when Sony Europe B.V. contacts you with marketing communications (including email when you give additional consent to receive email marketing in Sony account for HES you create) and when you visit SONY and third party websites or apps, social networks and services that show advertisements from SONY or our advertising partners (for example, you might see an advertisement relevant to a product that you have recently used).
Sony Corporation or Sony Europe B.V. will for this purpose evaluate your preferences and interests based on your personal data above through profiling.
With your consent (in Sony account for HES and My Sony ID) Sony Europe B.V. may also provide you with personalized or tailored marketing via email. For more information, please refer to the Privacy Policy of Sony account for HES.
Please note that your consent forms the legal basis for SONY to collect and share Collected Data with Sony Europe B.V. to provide you with information and advertisements under EU-law (Article 6 (1) (a) General Data Protection Regulation).
You can withdraw your consent above at any time by selecting "Menu" > "About this app" > "Privacy settings" in the Sound Connect.”
If you accept the respective [Terms of Use], the 360 Spatial Sound Personalizer provides a personalized 360 Reality Audio settings service linked with your Sony account for HES, whereby the Related Device Settings Data are uploaded to and stored on our servers.
Please note that the legal basis under EU-law for SONY processing your Related Device Settings Data for Backup and restoration of settings is the performance of the contract that we have with you.
We do not share Collected Data with third parties for their own marketing purposes. However, we may share non-personal information, including aggregate data (i) SONY Affiliates for the purpose of enhancement of SONY Affiliate’s products, services and business based on statistical data and (ii) with other third parties to the fullest extent allowed by law. The Collected Data that is communicated to and stored by SONY may be made available to SONY Affiliates and to other third parties, as follows:
Marketing: The Collected Data may be shared with and used by Sony Europe B.V. as an independent controller for the purposes of “Sharing the Collected Data with Sony Europe B.V. to provide you with information and advertisements” (Section 2 (A) (ⅵ)). If you contact Sony Europe B.V. in relation to queries on the Applications, or for repair or return requests of Related Devices, we may also need to share Collected Data with Sony Europe B.V. in connection with your requests.
Service Providers: As mentioned in section “Service Providers” below, SONY and Sony Europe B.V. may use Sony Global Solutions in Japan as processors/service providers to process the Collected Data on their behalf for the purposes set out in this Privacy Policy.
SONY shares Collected Data with third party contractors as processors/service providers to process the Collected Data on their behalf for the purposes set out in this Privacy Policy. Such third party contractors are IT service providers or data hosting providers. IT service providers include Sony Global Solutions and other Sony Affiliates as well as other third parties, acting as our processor. Our hosting provider is Amazon Web Services in the US, acting as our processor.
In the event that SONY or Sony Europe B.V. sells or transfers a portion or all of its business, the Collected Data may be transferred by SONY or Sony Europe B.V. to the purchasing or acquiring entity as part of the transaction, including any due diligence process connected to the sale or transfer.
Collected Data may be disclosed to government authorities and/or law enforcement officials if required by the laws or if necessary for us to protect our legitimate interests, or the interests of others, in compliance with applicable laws.
We may disclose Collected Data to auditors or similar external consultants like lawyers or tax advisors, to defend and exercise our legal rights (e.g. enforcing compliance with the terms of use) and to help us fulfil our legal obligations.
Sound Connect uses Firebase, a service provided by Google Inc.(“Google”) for Android users, and Apple Push Notifications service, a service provided by Apple Inc.(“Apple”) for iOS user, in order to provide you push notice function. To better understand how Google and Apple use the information it receives, visit:
Google, https://policies.google.com/privacy
Apple, https://www.apple.com/legal/privacy/en-ww/
Firebase Crashlytics: Sound Connect uses Firebase Crashlytics, a service provided by Google. Collected Data is shared with Google to analyze the crash reports and fix Sound Connect’s stability issues. For further information on Firebase Crashlytics, visit: Firebase Crashlytics | A powerful Android and iOS crash reporting solution (google.com)
To better understand how Google uses the information it receives, visit: https://policies.google.com/privacy.
Google Maps SDK: Sound Connect may access location data in your Installed Device. It uses Google Maps SDK to generate signals for when you start or stop moving, which will trigger the start of music playing at appropriate times. For clarity, SONY will not collect or access location data. To better understand how Google uses the information it receives, visit:https://policies.google.com/privacy. Please also see terms of service for the details on Google Maps SDK: https://maps.google.com/help/terms_maps.html
SONY will keep the Collected Data for as long as it is necessary for the relationship with you and the purposes detailed in Section 2 or otherwise permitted or required under applicable law. If you would like to know more about the retention policy for Sound Connect, please contact us as described in Section 10. Contact Information below.
The Collected Data will be processed, stored and transferred for the purposes outlined in Section 2 to countries/regions outside the European Economic Area (EEA) and/or your country/region of residence, including in particular Japan and the United States.
SONY takes appropriate measures to ensure that all transfers of Collected Data to outside of the EEA/the UK meet the requirements of applicable EU and UK data protection legislation.
As the Collected Data will be transferred to and processed in countries outside the EEA and the UK, where the privacy laws may not provide an equivalent level of protection to those in your home country, and where this is to a stakeholder or vendor in a country that is not subject to an adequacy decision by the European Commission or the UK Government, the Collected Data is adequately protected by Standard Contractual Clauses approved by the European Commission which can be accessed here, the addendum to the EU Commission’s standard contractual clauses or standalone international data transfer agreement approved under the UK data protection law (as applicable) or a stakeholder’s/vendor’s Processor Binding Corporate Rules. If you have questions or concerns about SONY's data transfer arrangements, or if you require a copy of the relevant mechanism, please contact us as described in Section 10. Contact Information below.
SONY undertakes reasonable security measures designed to protect against the loss, misuse or alteration of the Collected Data. Although SONY strives to protect the Collected Data, SONY cannot guarantee or warrant the security of any Collected Data transmitted to SONY through the Application or that SONY stores on its systems or that is stored on SONY’s third party contractors' systems.
SONY is committed to complying with all applicable laws and regulations regarding the collection, storage and use of the Collected Data concerning children, including the Children's Online Privacy Protection Act in the United States and applicable local legislation in other countries/regions. This Application is intended for a general audience; the Application is not directed to and does not knowingly collect personal information from children younger than age 16. Depending on your country/region of residence, this threshold age for a child may differ. If you are a parent or guardian and are concerned that your child has provided a SONY and SONY Affiliate with personal information (as defined by applicable law), you should contact us as indicated below.
In some countries/regions, you have certain rights with respect to the Collected Data SONY or Sony Europe B.V. holds about you. These may include the rights as indicated below. These rights may be limited, for example if fulfilling your request would reveal personal data about another person, or if you ask us to delete Information which we are required by law to keep or have compelling legitimate interests in keeping.
You can exercise these rights by using the 10. Contact Information details below.
These rights may be limited, for example, if fulfilling your request would reveal personal information about another person, or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping.
Please note that automated decision-making including profiling, which produces legal or other similar material effects currently does not take place on our Application(s) with regard to Collected Data for the purposes set in this privacy policy.
If you have unresolved concerns, you have the right to complain to a data protection authority in the country where you live, work, or where you believe a breach has occurred. Details of EU data protection authorities is available here and the website of the data protection authority of the UK Information Commissioner’s office is here.
SONY will notify you of any changes to SONY’s Privacy Policy by posting the new Privacy Policy here and by prominently posting notice of the amendment on the Application. You are advised to consult the posted Privacy Policy regularly for any changes.
This Privacy Policy applies to: SONY as a data controller. SONY's address is 7-1 Konan 1-chome, Minato-ku, Tokyo, 108-0075. Japan.
If you have any questions or concerns about this Privacy Policy, or if you wish to exercise any legal right you may have in respect of the Collected Data, please contact us at www.sony.net/SonyInfo/Support/
If you are in the EU or Switzerland:
Sony Corporation, a Japanese company, is the controller for the Collected Data. Our representative in the EU is Sony Europe B.V., a Dutch company, whose business address is Taurusavenue 16, 2132LS Hoofddorp, the Netherlands. If you have any concerns about how we process your data, you can contact our representative in the EU by emailing:privacyoffice.SEU@sony.com. You can also get in touch by writing to Sony Europe B.V. at the address above or at The Privacy Office c/o Sony Europe Legal Department, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, The United Kingdom, or you can contact your local Sony company at http://sony-europe.com.
If you are in the United Kingdom:
Sony Corporation, a Japanese company, is the controller for the Collected Data. Our representative in the UK is Sony Europe B.V., a Dutch company, whose UK branch has its business address in The Privacy Office, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, The United Kingdom. If you have any concerns about how we process your data, you can contact our representative in the UK by emailing:privacyoffice.SEU@sony.com. You can also get in touch by writing to The Privacy Office c/o Sony Europe Legal Department, The Heights, Brooklands, Weybridge, Surrey KT13 0XW, The United Kingdom, or you can contact your local Sony company at http://sony-europe.com.